Google Ads Agency Australia
Harness the power of paid search to drive quality traffic, generate genuine leads, and acquire paying customers. Maximise your ROI with ByteWorks.
Why Choose ByteWorks as Your Google Ads Agency?
At ByteWorks, we pride ourselves on assembling a team of top-tier experts who stay by your side until you achieve your desired results and beyond. We reject the notion of employing a scattergun approach, akin to gambling, which may yield short-term gains but risks long-term losses.
Instead, our Google Ads specialists meticulously analyze an extensive array of keywords, each accompanied by diverse data points, to make informed and optimized decisions. This method minimizes expenditure while maximizing optimization, resulting in superior ROI.
Moreover, we adopt an “in-house” strategy to promote your business, taking into account your overarching business objectives and unique selling propositions that set you apart from competitors. Through transparent communication, we tailor campaigns to align with your objectives, ensuring your audience discovers you before they find your competitors.
Our customized approach distinguishes us from other Google AdWords agencies, emphasizing our commitment to your success.
Our AdWords Australia Experts Will Do All the Heavy Lifting
As the premier Google Ads agency, ByteWorks delivers flawless ad campaigns to elevate your brand to the pinnacle of Google search engine results. We ensure your presence before your target audience, driving sales and boosting revenue.
Benefit from our proven digital marketing strategy designed to attract more customers to your business.
- Market Research
- Keyword Planning
- PPC Implementation
- PPC Tracking and Reporting
Our experts will consult with you to identify your target audience and establish your PPC goals. We will then complete broader market research and competitor analysis to set up your campaign for success.
In this phase, we will identify the optimal search queries to target as keywords for your ads. This helps to maximise your visibility for the most relevant searches as well as efficiency of ad spend. We will also identify negative keywords to minimise wasted expenditure.
The next step is to carefully craft everything required for your strategy and then launch your campaign. Our PPC specialists will create engaging Google Ads content, including professional copywriting, landing page design, and helping you source high-quality product images.
A successful PPC campaign is never “set and forget”. The Supple team will track your Google Ads Performance on an ongoing basis. Our experts will recommend and implement changes, rollout new PPC campaigns, and present you with tailored reports at your quarterly strategy audit.
Do More Business with Our Full-Service Google Ads Agency
Google Ads can be an immensely powerful tool, but its effectiveness hinges on the expertise of the campaign manager. This is where our Google Ads agency holds a distinct advantage.
With extensive experience running Google Ads campaigns across various industries, our agency offers a range of services tailored to meet your diverse marketing objectives.
Google Shopping Ads
Google Shopping Ads campaigns position your products directly in front of potential customers. When users search on Google, your product ads feature prominently at the top, complete with images and prices. This presents a prime opportunity to outshine competitors and streamline the customer journey.
At our Google Ads agency, we craft unbeatable Google Shopping campaigns tailored to your company. Our approach includes high-quality imagery, compelling ad copy, and more, all aimed at enticing customers to make a purchase.
Google Display Ads
As people often overlook ads while browsing websites, our exceptional design and compelling calls-to-action (CTAs) guarantee your Google display ads command attention.
Rest assured, our Google Ads management team in Australia specializes in crafting irresistible ads. Plus, you needn’t fret about wasting your ad spend on disinterested customers, as we strategically display your ads on the websites frequented by your target audience.
Google Remarketing
Remarketing campaigns empower you to present your ads to individuals who have previously engaged with specific products or services. If a user explored a product but didn’t make a purchase, remarketing automatically generates an ad for that product and showcases it on sites the user visits after leaving yours.
Remarketing and retargeting campaigns are highly effective as they target individuals who have already demonstrated genuine interest in your business—they simply require a gentle reminder.
At our AdWords management agency, we craft a tailored remarketing strategy to help you convert these interested prospects. We infuse a sense of urgency into your remarketing ad copies, prompting your customers to make a purchase immediately.
Different Google Ad Types for Your Different Marketing Needs
- Text Ads
- Responsive Ads
- Images Ads
- App Promotion Ads
- Video Ads
- Shopping Ads
Text ads are text-based advertisements, perfect for businesses seeking to convey concise information to potential customers. They offer an exceptional means of generating leads and clicks, with the option to incorporate extensions such as your phone number to enhance customer engagement.
Responsive ads dynamically adapt to the available ad spaces on websites in real-time. Google provides the flexibility to craft multiple headlines and descriptions for responsive ads. Subsequently, Google tests various combinations to determine the most effective format, ensuring your message resonates with potential clients through engaging copy.
As implied by its name, an image ad incorporates visuals to convey information about your brand, products, or services. Given its visual nature, it immediately captures the audience’s attention, making it ideal for brand awareness campaigns. You have the option to create a static image ad.
App promotion ads are exactly what they sound like: promote your app. If you have an app, this advertising type can persuade your users to download your app. These ads appear on Play Store, where potential downloaders are most active. With app promotion ads, you can send users to your website.
Video ads empower you to craft captivating video campaigns utilizing various ad formats. They enable you to convey information about your brand to potential customers in a visually engaging manner on YouTube and other video partner sites. Video ads represent a lucrative, high-ROI format that is particularly recommended for businesses with the budget to invest in video assets.
Shopping ads showcase your products with a product image, title, price, and a direct link to your product page. They are prominently featured on Google Shopping, search partner websites, and at the top of search engine results pages (SERPs). This type of ad is highly effective in driving traffic and boosting sales for your eCommerce store.
Our Google Ads Services Take Your Google Ads Campaign to the Next Level
At ByteWorks, we implement tested PPC advertising strategies to eliminate wasteful spending on unnecessary trials and errors while maximizing conversions.
As specialists in Google Ads management, we offer a range of services designed to generate new leads consistently and ensure a high return on your ad investment.
Keyword Research & Optimisation
We research, analyse, and select the best keywords prone to driving qualified traffic.
Expert Google Ads Setup
Our Google AdWords heroes bring the necessary strategies, tools, and assets to the table to run highly successful campaigns.
Competitor Analysis
We fetch insights from your competitors’ products, sales, and marketing tactics to design more potent strategies.
Ad Copy Creation
Our experts focus on creating an ad copy that converts your potential lead into a customer.
Conversion Rate Optimisation
We keep working on increasing the conversion rate of your website or app.
Ongoing Optimisation Of Google Ads Account
We keep working on increasing the conversion rate of your website or app.
Bid Management
We manage your bids to keep ad spending within budget and ensure you get the most out of your Google AdWords investment.
Device Optimisation
We ensure your ads adjust to all types of devices and persuade users to take action.
Enhance Ads With Ad Extensions
We give your users more reasons to take action on your ads through ad extensions like call buttons, links, and other extra information.
Negative Keywords Block
We prevent your ads from appearing in irrelevant search queries and save your ad spend from unnecessary clicks.
Google Ads Management FAQ
Google Ads are second nature to our PPC experts, but if you’re new to the platform, some of its specifics may seem a bit confusing.
To assist you in grasping the fundamentals of Google’s paid advertising platform, we’ve curated a list of our most frequently asked Google Ads questions.
Google Ads is a service provided by Google where you can create and display ads on various Google platforms. It operates on a pay-per-click model, meaning you only pay when someone clicks on your ad. You select keywords related to your business, and when users search for those keywords, your ad appears in prominent positions in the search results.
It’s a flexible marketing option suitable for different budgets. With the guidance of Supple’s trained experts, you can maximize the impact of your investment.
Apart from appearing in Google search results, Google Ads can also be displayed on YouTube, in Google Shopping, and across websites, apps, and social media platforms in the Google Display Network.
On average, Google Search ads deliver a 200% return on investment (ROI), indicating that businesses earn $2 for every $1 spent on ads. The ByteWorks team excels in optimizing Google Ads campaigns to enhance visibility and optimize ad spending. This results in reduced costs and increased profits overall.
With over 5 billion daily searches, Google stands as the world’s most utilized search engine and the premier paid search platform globally. Display ads capture the attention of 180 million individuals each month, while search ads secure 85% of clicks from users poised to make a purchase.
For those promoting products or services online, leveraging this expansive network is essential!
The cost of Google Ads management can vary significantly depending on various factors. Typically, Australian SMBs may budget anywhere from $300 to $3000 or more per month for this service. For larger businesses with substantial advertising budgets, monthly expenditures could soar, with some major corporations allocating tens of thousands of dollars monthly for professional Google Ads management.
Agencies employ different pricing structures for Google Ads management. Some charge a fixed monthly rate tailored to your specific PPC requirements, while others calculate fees based on your monthly ad spend plus a percentage. For instance, if your ad spend is $5000 per month, your total fee would be $6000 ($5000 plus a 20% management fee of $1000).
Regardless of the pricing model, it’s advisable to approach low management fees with caution. A combined monthly ad spend of only a few hundred dollars is typically insufficient to cover both an effective Google Ads budget and high-quality management services.
Poorly managed Google Ads can be expensive and ineffective. Some of the issues we commonly identify in PPC audits include:
- Using the wrong keywords
- Poor understanding of Ad Rank
- Poor quality ads and/or landing pages
- Not utilising call tracking
- Not optimising for mobile
- Utilising the wrong match types(outbidding yourself)
ByteWorks’ PPC services involve comprehensive management of your Google Ads. This includes but is not limited to market research, keyword planning, professional copywriting for your Google Ads, landing page design, Google Ads tracking and reporting, PPC audits, and ongoing optimisation.
As well as Google Search Ads, Supple can offer you a full suite of other PPC services, including:
- Google Display Ads
- Google Remarketing Ads
- PPC Call Tracking
- Google Shopping Ads
- YouTube Ads